For all its cutting-edge technical brilliance, the life sciences industry in general – and the bioprocess sector specifically – may be one of the world’s last digital deserts. On the one hand, it’s a proud industry that has produced some of history’s most inspired and mind-blowing technological advances. On the other, it’s a community that lags behind when it comes to digital engagement.
So, what qualifies as a digital engagement?
Let’s look at it from the perspective of you as a digital user.
Digital engagement happens when you read, like, buy, share, comment, or bookmark online content. In fact, you’re digitally engaging right now by reading this article. Thank you for that, by the way.
Think through some other digital engagements you may have had today. Checked your Facebook feed lately? Tempted by that amazing sale ad? Still laughing about that YouTube video?
As a digital consumer, you’re digitally engaging ALL THE TIME. As a business owner, our experience shows that there’s a strong chance that sometimes you feel stuck when it comes to generating digital engagement with your audience.
It’s NOT about clicks, likes, shares, or follows. What matters most is robust, meaningful engagement, and relationship building.
Any modern business or brand has a wide array of digital engagement channels through which they can connect, inform, and listen to their audience. Let’s be clear, when it comes to your online presence, it’s NOT about clicks, likes, shares, or follows. What matters most is robust, meaningful engagement, and relationship building.
Let’s go over some of the digital engagement channels you can use in your business to connect with your audience.
As you can see, there are many effective digital channels that are available to help you grow your business in today’s increasingly virtual world. With such a variety of options, there is a strategy mix that will fit your engagement goals to build robust, meaningful customer relationships.