Frequently Asked Questions

Our subscriptions provide cost certainty for your budget. Your marketing spend for the year is defined and you can manage cash flow with a consistent monthly spend. Subscriptions also allow you to pivot to different marketing requests quickly – a significant benefit for growing suppliers in the modern omnichannel marketing world.

Legacy agency business models like retainers guarantee the buyer access to a certain number of agency hours per period in exchange for a fixed fee during that period. We guarantee marketing deliverables, not hours, which ensures that we are incentivized to be as efficient as possible – good for you and good for us.

You have the option of monthly billing or discounted annual billing. For monthly billing, you will receive a monthly invoice for your subscription for twelve consecutive months. Your monthly fee will not change for your subscription year unless you switch to a higher tier. For discounted annual billing, you will receive one invoice at the beginning of your subscription year and realize significant savings.

Not unlike airline miles or hotel points, think of Hapatune Points as your marketing redemption currency. We offer four creative service subscription tiers which award a different number of Points for future redemption. With annual billing, you accrue all Points in your tier upon receipt of payment. For monthly billing, you accrue 1/12th of your subscription tier Point total each month (for example, a Growth tier subscriber accrues 5.5 points per month, while a Premium tier subscriber accrues 11 points per month). Accrued Points can be redeemed throughout the subscription year for various Hapatune marketing services as defined in the Points Redemption Chart.

Likely yes. Let us know what you need, and we can create a custom Point value for your special service. We also regularly add to our roster of services, so check our Points Redemption Chart regularly.

Never. The cost of ad placements, email list rentals, press release distribution, graphic design, copywriting, editing, stock photography, video production and voiceovers is included in each of our creative services.

Your subscription starts on the day you sign your Statement of Work and ends 365 days later.

Since we strongly believe that customer engagement is a continuous effort, we only offer annual subscriptions.

We pride ourselves on providing white-glove service to our bioprocess clients. Your subscription includes direct support with our Creative Director and Technical Director – unlike other marketing agencies, there are no account managers that change every two weeks. You will be invited to a kick-off meeting in the beginning of the subscription, and regular alignment meetings thereafter. The frequency of the alignment meetings is determined by your subscription tier, but for most tiers they are held on a monthly basis. During these meetings we go through the creative design process, make decisions, set action items and listen to your feedback. You can also brief us on new project needs that have arisen. In addition to scheduled alignment meetings, we are available for ad-hoc meetings to respond to urgent marketing requests.

For Growth tier subscribers, up to 6 unused Points can be carried over into the following year when you renew at the same tier or higher. For Pro tier subscribers, up to 9 unused Points carry over when you renew at the same tier or higher. For Premium tier subscribers, up to 12 unused Points carry over when you renew at the same level. Unused Points do not carry over for Starter tier subscribers.

No. We offer “Top-off Points” for this situation. You can order Top-off Points in increments of one Point. See our Pricing to see the Top-off Point cost for your subscription tier.

You can cancel your subscription at any time with 120 days’ notice.

Web design and development is one of our most popular services! Due to the wide variation in client website requirements, including CRM integration, corporate IT security policies, gated content needs and others, we develop a custom Points proposal to meet your requirements. We begin with a review of your current site or an ideation session for a completely new site. Depending on page count and site complexity, a modern, engaging life science B2B website typically requires a redemption of between 15 and 60 Points.

We do offer managed web hosting services on a secure Cloudways server, but you do not need to host your site with Hapatune if you prefer your own host.

Yes. We understand that bioprocess suppliers and service providers operate on a global stage and must be compliant with the evolving regulatory landscape regarding privacy. Hapatune will ensure that the digital marketing we execute on your behalf is compliant with GDPR and CCPA regulations.

There will likely come a time when building your own in-house marketing department makes sense. For many growing bioprocess suppliers, though, the marketing function is heavily focused on trade show organization or product management. This leaves a gap for delivering consistent customer engagement, thought leadership, and lead generation. Hapatune subscriptions close this gap in a timely and cost-effective manner, while providing the following benefits:

• Eliminating the “hidden” HR costs of recruiting, onboarding and training marketing hires that are, in many cases, unfamiliar with the bioprocess industry and scientific marketing
• Permitting immediate initiation and execution of your digital marketing strategy
• Saving money: as an example, the Growth plan is up to 40% less than the annual cost of one digital marketing FTE, yet our services include all of the necessary marketing disciplines of branding, graphic design, web, technical writing, messaging, and digital marketing. Simply put, by outsourcing your marketing to the experts at Hapatune, you will have more productive marketing output and less costly headcount spend. Additionally, our subscriptions also include the cost of all ad placements, email list rentals, press release distribution, graphic design, copywriting, editing, stock photography and video production with no hidden fees. Ever.

Yes! If you already have an in-house marketing team, then Hapatune acts an extension of your team at a lower cost than hiring internally. We can also follow any existing brand guidelines that you have in place.

No. Unlike other healthcare marketing agencies, Hapatune is very focused on supporting our core area of expertise: bioprocessing suppliers and service providers to the pharmaceutical and biopharmaceutical industry. We do not support hospitals or healthcare providers.

We offer custom market research studies, consult on marketing strategy, provide product-market fit studies, deliver competitive analyses and more. We specialize in assisting suppliers, service providers and private equity firms understand both the market landscape and technical requirements for processing of mAbs, plasma derivatives, vaccines, microbial-derived proteins, plasmids, peptides, oligonucleotides, gene editing, gene therapy, cell therapy , and drug delivery systems. Reach out and see if we can help you.

Unlike other marketing agencies and market research consultancies, Hapatune focuses solely on bioprocessing: the supply chain to biopharma. Our market research expertise is always provided through the lens of the life science tools or service provider, which results in truly actionable insights and much higher value for your business. Unlike other marketing agencies, our KOL network consists of global experts in modalities including mAbs, oligos, peptides, CGT, and mRNA, which means we can provide reliable market insights directly from end-users. Finally, our decades of direct experience in marketing, sales, and business development for bioprocess tools and service providers differentiates our advisory services from traditional consulting companies, who tend to charge exorbitant fees for indirect “pharma-based” research – instead of the direct insights you need for your supplier-based business.

In some cases, yes. Both Pro and Premium tier subscribers can also redeem Points for our Advisory Services, such as custom market research, pipeline surveys, and KOL interviews. Reach out and we will be happy to discuss this further.

Yes. We also offer project-based billing for Advisory Projects. Reach out and we can discuss further.