A Brand Facelift for an Emerging Nonclinical and CMC Consultancy
Client
TKD Solutions
Project Type
Timeline
2 months
Services Provided
- Brand Development
- Website Design
Project Overview
TKD Solutions, a motley team of scientific consultants to advanced therapy developers, was in need of a new brand image that reflected their ability to seamlessly assist their clients. Hapatune designed a new corporate logo, tagline, and brand essence based on the ability of TKD “plugging in” their experience to fill client gaps and solve problems.
Logo and tagline
The new TKD Solutions logo conveys a sense of reliability, balance, and team, fitting for a solutions-oriented brand. The elegant tagline echoes that sense of team and utilizes sleek and rounded typography, giving the brand a professional yet approachable look.
Green is Good
The color palette reflects the leadership team’s love of the outdoors and nature, with a grounded, professional tone that aligns with the brand’s natural aesthetic.
The Plug
The Plug is a playful yet communicative element that serves as a central metaphor, symbolizing TKD Solutions’ role as a dependable collaborator, “plugging in” to support, problem-solve, and act as a direct link to vendors, CROs, and CDMOs.
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